When Is The Toyotathon Sales Event 2024. This year, toyota’s annual sales bonanza, ‘toyotathon,’ arrives with a festive surprise: There are lease and finance deals on all of your favorite models, including.

Here’s why now is the perfect time to buy: Toyotathon is going on now at hendrick toyota concord, where you can find incredible holiday deals on a new toyota camry, corolla, rav4, tacoma and more!